Credit: Nick Romanenko New Jersey Assemblyman Upendra J. Chivukula (D), Legislative District 17; Ronald G. Rios, Middlesex County freeholder; Douglas H. Fisher, New Jersey secretary of agriculture; Richard L. McCormick, president, Rutgers, The State University of New Jersey; Colleen Goggins, worldwide chairman, Consumer Group, Johnson & Johnson; Robert M. Goodman, executive dean, School of Environmental and Biological Sciences at Rutgers, and Yvette Jackson, mid-Atlantic administrator, USDA Food and Nutrition Service, cut the ribbon to officially open the New Brunswick Community Farmers Market.

 

The New Brunswick Community Farmers Market, a collaborative effort of Rutgers, Johnson & Johnson and the city of New Brunswick, held its grand opening on

July 10. Located on the Cook Campus adjacent to the diverse neighborhoods of the city's 2nd Ward, the two-times-a-week market is intended to make affordable fresh produce more accessible to local residents and also offer nutrition education, cooking demonstrations and health screenings. The effort embraces the mission of the university's Rutgers Against Hunger initiative, which addresses hunger and food insecurity issues in New Jersey through research, education, civic engagement and food drives.

 

 
Credit: Kelly Shimoda Balloon-gazing at the New Brunswick Community Farmers Market, located on Jones Avenue off Georges Road, New Brunswick, on Rutgers' Cook Campus.
 
Credit: Kelly Shimoda A customer buys freshly cooked tacos on opening day of the New Brunswick Community Farmers Market.
 
Credit: Kelly Shimoda Children learn about the food group pyramid on opening day of the New Brunswick Community Farmers Market, a collaborative effort of Rutgers, Johnson & Johnson and the city of New Brunswick.
 
Credit: Kelly Shimoda Albertano Santos of New Brunswick, a volunteer with the New Brunswick Community Farmers Market, looks on as a customer fills out a survey on opening day.
 
Credit: Nick Romanenko Norma Cardoso shows off the flowers she purchased on opening day of the New Brunswick Community Farmers Market, a collaborative effort of Rutgers, Johnson & Johnson and the city to make fresh produce more accessible to local residents.
 
Credit: Nick Romanenko The bright colors of sunflowers and produce were dazzling in the sunshine on opening day of the New Brunswick Community Farmers Market, a collaborative effort of Rutgers, Johnson & Johnson and the city to make fresh produce more accessible to local residents.
   

 

Media Contact: Sandra Lanman
732-932-7084, ext. 621
E-mail: slanman@ur.rutgers.edu