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Juan Salinas ripped off his lab coat to reveal a perfectly sculpted torso and then flexed his biceps before the judges.
Photography courtesy of Juan Salinas

As an avid body builder with a doctorate in food science, alumnus Juan Salinas had long wanted to create a healthy snack to complement his lifestyle. After 20 years working as a snack developer for companies such as Nabisco and Kraft, he started his own business, Perfect Life Nutrition, in 2015 and came up with P-nuff Crunch, a high-protein, low-sugar plant-based snack that is a good source of fiber. In October 2020, Salinas CC’91, GSNB’94 appeared on the popular television show Shark Tank to plug P-nuff Crunch and raise money. Halfway through his pitch, Salinas ripped off his lab coat to reveal a perfectly sculpted torso and then flexed his biceps before the judges. Mark Cuban, who earlier had devoured a bag of P-nuff Crunch that his wife brought home from the health food store, ponied up $400,000 for a 25 percent stake in the company. “I’m going to change your life,” Cuban told Salinas, a native of Honduras. “We’re going to make a lot of money.” Visit pnuff.com.