University Operating Status

Number of donors exceeded this year’s goal by nearly a third

On November 29, more than 6,400 people painted the day scarlet by making gifts totaling more than $1 million to their favorite Rutgers causes during the second annual Rutgers Giving Day. Although final numbers are being tallied, the number of donors surpassed last year’s total and exceeded this year’s goal by 29 percent.

“Rutgers alumni, staff, faculty, parents, students and friends let the world know what it means to be scarlet and supported the university causes that matter most to them,” said Nevin Kessler, president of Rutgers University Foundation. “These gifts will support student programs, groundbreaking research, scholarships, facilities and much more.”

Social media and leaderboard challenges throughout the day heightened the excitement and helped bring in additional funds for Rutgers schools, units, and programs.

Members of the Rutgers community attended Rutgers Giving Day events at all university locations. Students made their mark by painting scarlet R’s on canvases. They scored fun giveaways, such as stickers and red boxes, which contained a compliment and chocolate kisses to share with a friend and a call to do a random act of kindness or to make a gift. They also earned additional funds for their favorite Rutgers causes by finding hidden Rutgers Giving Day paint cans and taking selfies with them.

Gifts were made at Rutgers Biomedical and Health Sciences, Rutgers University-Camden, Rutgers University-Newark and Rutgers University-New Brunswick.

Watch a "Thank You" video here.

About Rutgers University Foundation
Rutgers University Foundation advances Rutgers' pursuit of excellence in education, research, and public service. It provides the bridge between donors and the schools and programs, faculty, and students that make up the university. The foundation matches caring people with satisfying and meaningful opportunities to make gifts that have an impact on Rutgers. Visit